Images from merchants call out to us, preying on our insecurities and earlier deprivations as we climb the ladder to wealth. These desires draw us in, luring us to buy happiness through the latest gadget or experience, a vacation, a diamond ring, a new car. The true teacher shows us that cravings result from a lack of engagement with the ecosystem around us. When we are aware and in balance with our surroundings, we do not become slaves to consumption.