It is not money but mindset that is needed to catapult Traditional Bharatiya Sciences such as ayurveda into the mainstream. Yoga succeeded by suppressing its authentic core of use as a medical system and eliminating yoga as a medical system in its teaching to the west, focusing on wellness and mental calm. Yoga also eliminated its core spiritual connection and focused on tangible practices such as postures, breathwork, and meditation, using fashion and fitness branding to achieve clout. The yoga audience today spends $75 billion for yoga mats, cushions, blocks, and ropes, uplifting clothes, music, accessories, and publications.
Approaching the Tipping Point
Approaching the Tipping Point
Approaching the Tipping Point
It is not money but mindset that is needed to catapult Traditional Bharatiya Sciences such as ayurveda into the mainstream. Yoga succeeded by suppressing its authentic core of use as a medical system and eliminating yoga as a medical system in its teaching to the west, focusing on wellness and mental calm. Yoga also eliminated its core spiritual connection and focused on tangible practices such as postures, breathwork, and meditation, using fashion and fitness branding to achieve clout. The yoga audience today spends $75 billion for yoga mats, cushions, blocks, and ropes, uplifting clothes, music, accessories, and publications.